Cookies on impactbrand.be

Cookies are small files a website stores on your device. Some are needed to make the site work at all. Others help us understand what people read and where they come from. This page tells you exactly which ones we use and why.

Cookies we always use

These keep the site working. They cannot be switched off, and they do not track you across other websites.

• Session and shopping basket — so you stay logged in and your basket does not empty itself.
• Language — so the site stays in the language you chose.
• Your cookie choice — so we do not ask you again on every page. Kept for about two and a half years.

Cookies we only use if you agree

These are the ones the bar asks you about. They are loaded through Google Tag Manager and stay off until you say yes.

• Google Analytics — shows us which pages and stories people actually read, how many visitors we get, and which channel they came from. We look at totals, not at individuals.
• Meta Pixel — lets us show what we do to people who resemble our existing visitors, on Facebook and Instagram, and tells us whether that worked.

These cookies can stay on your device for up to two years, depending on the provider.

Why we ask

IMPACT is small and we buy no attention we cannot account for. Knowing which stories land is how we find the people who care — and the more of them we find, the more money reaches the causes behind every product. That is the whole point of saying yes.

Changing your mind

You can refuse without losing anything: the site works exactly the same. Said yes and want to undo it? Clear the cookies for impactbrand.be in your browser settings — the bar appears again on your next visit and you can choose differently.

Questions

Mail hello@impactbrand.be. How we handle personal data in general is explained in our privacy policy.